Cribl Branding

I had the opportunity to contract with Cribl in their early days.

Full transparency: I unfortunately had to drop the contract half way, but I was able to deliver a full guide for typography, color systems and their new logo which was in use for a couple years before their next rebrand.

For their logo, they wanted to have one that reflects both a data stream and a funnel or sieve. The original concepts and final are given below.

different logo concepts on light background different logo concepts on dark background

The final logo selected and it's guidelines and layout suggestions.

Showing logo usage and spacing Selected typography and its various styles

Taking parts from the product, I created a few different color schemes to choose from, whereby they selected the blue/green combination.

First variation of colors Second variation of colors Final color system and guidelines